Projects

Scope: Revamp web content and marketing assets.​

 

Key Contributions: Created fresh SEO-optimized content for the website, refined brand messaging, suggested a few improvements in web design and aligned content with the sales funnel.​

 

Outcome: Improvements in user engagement, seamless communication and better conversion rates.​

Scope: SEO, content writing and content management to gain industry recognition and attract website traffic growth.

 

Key Contributions: Curated, created and published high-quality content, SEO-optimized blogs to enhance search visibility, attract organic traffic and helped position GoGlides as a go-to platform in the tech industry.

 

Outcome: Improved SERP rankings, higher web traffic and established Goglides as a credible source in the tech-related content space.​​​​

​​

​

Scope: Plan influencer marketing initiatives for Gaane Mishti, an endeavor by Cadbury to celebrate music and Bengali culture with something sweet.

 

Key Contributions: Onboarded micro-influencers to create reels, stories and posts. Strategized and executed end-to-end social media marketing and provided live event coverage.  

 

Outcome: Improved social media reach, higher user-generated content (UGC) participation and strong interaction with the audience.

​

Scope: Content management, web content creation, lead generation and brand positioning.
 

Key Contributions: Revamped the website's content, created a content strategy to align with the brand's business objectives and crafted helpful articles, blogs and other marketing assets.
 

Outcome: Better brand positioning, improvements in online presence and a 20% increase in sales-ready leads.

Scope: Create engaging and relatable short romantic stories that are tailored for radio storytelling. 

 

Key Contributions: Wrote emotional short stories with an immersive narrative and compelling characters that evoke romance and nostalgia within the audience.

​​

Outcome: Increased Time Spent Listening (TSL) and Average Quarter-Hour Listening (AQH) ratings created engagement, improved audience retention, and helped the show establish a strong emotional connection with the audience.

Scope: Lead a team of writers and compile a paperback anthology featuring a collection of meticulously picked poetry and short stories.

​​

Key Contributions: Oversaw the whole process from handpicking the best submissions to the final publication. Created a structured evaluation framework to ensure the anthology adhered to quality standards.

​​

Outcome: Published and launched a paperback anthology on Amazon and at the International Kolkata Book Fair. Amplified young and diverse literary voices while offering readers a rich experience.